The MetaCX Blog

This week on Revenue Revolutionaries, Michelle Curlees, CCO at Cheetah Digital, joined me to talk about how she thinks about the ‘art and science’ of customer management, the power of a ‘red-bow’ customer experience, and the keys to building strong customer relationships in order to achieve retention and growth goals.

Once a deal closes, much of the goodwill and momentum generated in the sales cycle is lost with the post-sales hand-off. As new stakeholders enter the picture, it becomes a jump ball or, worse, a dropped ball.

The MetaCX team is excited to announce that we are now SOC 2 Type 1 certified! In today’s threat landscape, data protection and security aren’t negotiable. These are practices, values even, that we have baked into the core of our team.

This week on Revenue Revolutionaries, Tim Satterwhite, Chief Revenue Officer at Terminus, joined me to talk about his first time experience as a CRO and how he embraces ‘human-first’ leadership strategies to build his teams and future leaders.

Earlier this week, MetaCX announced its appointment of Jill Chiara to the newly created role of chief revenue officer. In this role, Jill will lead the sales, customer success, and professional service teams. Jill brings 20 years of experience at the SVP and VP level with leading companies like Drift, Crimson Hexagon, and Forrester.

MetaCX is different–and unapologetically so. We bear this extra burden because the way B2B revenue organizations have attempted to take on the challenge of managing renewable revenue is, quite frankly, wrong.

Ziv Peled, Chief Customer Officer at AppsFlyer, shares his thoughts on driving conversations internally with an engineering team to create a customer-centric culture and how to think about value delivery across an expansive product suite.

While the importance of customer experience is lost on no one in business today, many companies undervalue its impact on the selling process. The fact of the matter is that the experience you offer is one of the most powerful levers you can pull to get a deal across the finish line.

For as long as I can remember I’ve had a deep curiosity about what others think and what makes them tick. I tear through memoirs and biographies almost compulsively, and I generally lean toward documentaries as my preferred on-demand viewing staple.