The MetaCX Blog

The product experience has become a key differentiator in virtually every market. These are manifestations of true obsession with experience led product innovation, design and development.

Six months ago, a colleague and I at Salesforce asked a simple question: “Who is your customer now?” The question was designed to uncover shifts in how businesses plan to approach marketing and the customer experience in our post-pandemic world.

From GM of EMEA at BounceX (now Wunderkind) to his current role as the CRO at Forecast, Rob Massa has turned a unique international business experience into his first CRO role. In this episode of RevRev, Dave talks with Rob about how to reduce churn through leading indicator metrics via Sales, CS, and Marketing alignment.

Many have predicted that the CEOs of the future will have a CCO background and George Bilbrey is a shining example of that career evolution. In this episode of Revenue Revolutionaries, I sat down with George to discuss his path to becoming the CEO of Signpost.

As a father of a two year old, nothing has been more rewarding, challenging, and insightful as watching this tiny human grow and develop. The ability to work together and achieve a common goal isn’t just found in the world of toddler, but in the business world as well.

A hedge fund trader turned SaaS tech leader turned next-generation insurance company COO, Jamie Ahern has taken an unlikely path to becoming one of Chicago’s rising executives. I sat down with Jamie to hear his story and learn about how he turned a passion for math and data science into leading marketing, growth, and product teams.

No matter what industry you’re in, your company likely works with more vendors than you’re even aware of. And as your company grows, your vendor network does as well. It’s simply the nature of business.

2020 is coming to a close with a pandemic still raging, and our hearts go out to all who have experienced loss and suffering. As I write this post, life-saving vaccines are being distributed across the U.S. and world, signaling the beginning of the end to this challenging time.