One impact of COVID-19 pandemic that is not widely appreciated is the increased focus on customer experience management. Organizations of all sizes quickly realized that landing new customers during a pandemic is extremely challenging while customers are hesitant to buy things from someone they just met on a video conference call.
MetaCX today announced MetaCX Integration Hub, the first iteration of a multiphase integration plan to enable a full B2B digital transformation in large enterprises and SaaS companies.
In this Toolbox Marketing article, Jake Sorofman talks about why B2B enterprises should treat customer success as a companywide goal. He also discusses the fact that customer success platforms create false comfort through the appearance of progress but do not do enough to help manifest successful customer outcomes.
MetaCX today announced the appointment of Max Hamel in the newly created role of vice president of product management. Hamel joins MetaCX as demand for its industry-first collaborative B2B customer lifecycle platform continues to grow.
MetaCX was highlighted by Start-Up Society, a weekly blog that promotes nationwide entrepreneurship and highlights some of the most exciting start-ups in the country striving to keep the American Dream alive.
In this CMSWire article, David Roe writes about the number of digital transformation trends that have become established as we enter the new year. It is clear, for example, that enterprises that failed to invest in digital transformation are facing significant competitive challenges in 2021. Those companies that still have not seen the writing on the wall need to start planning and implementing soon.
As a part of Authority Magazine’s series about business leaders who are shaking things up in their industry, they interviewed Scott McCorkle, founder and CEO of MetaCX.
Jake Sorofman joined the Sales Hacker Podcast to discuss his career in marketing and how it prepared him to be president of MetaCX. In the podcast, he discusses his time as CMO at Pendo and his stint at Gartner where he worked as head of research.
MetaCX and Valuize today announced Co.Lab, a joint innovation offering that helps B2B SaaS companies define a strategy and build a working prototype of their future-state customer lifecycle.
