Any parent will confirm that, despite often vigorous protests to the contrary, children actually want to be held accountable. Clear rules and boundaries governing how to operate in a complicated world are welcomed by those without the experience to navigate on their own.
MetaCX today announced its appointment of Anand Tharanathan to the newly created role of Chief Product Officer. Tharanathan joins MetaCX from Facebook where he led end-to-end product research for Facebook Search, Identity, News and the overall App Platform.
In recent musings and predictions about the customer relationship management (CRM) and customer experience (CX) software market, TEC hinted at possible new value creation models. Scott McCorkle, CEO of MetaCX and former CEO of Salesforce Marketing Cloud and ExactTarget, joined the TEC to talk about the future of the space.
The late, great Clayton Christensen popularized the notion of Jobs to be Done with his famous milkshake story, which recounts his experience as a management consultant working with McDonald’s to help it stimulate growth in a flagging product category. This led to a deep inquiry into the motivations of the milkshake consumer, which challenged the conventional assumption that the McDonald’s milkshake was seen as a frothy accompaniment for a meal.
Many businesses today use a customer relationship management platform, or “CRM” to help organize how they interact with their customers and prospects. But how customer-centric are these platforms, and do they truly help put the customer at the heart of your business? The CX Leader Podcast welcomed guest Jake Sorofman, president of MetaCX, to discuss how to put the “customer” back into “CRM.”
Value-based selling is an approach that has gained widespread attention in the B2B community over the years. The problem is that a large percentage of the articles, webinars, and conference sessions dedicated to the subject treat value-based selling as an ideology, without explaining how businesses can actually apply the approach within their sales organizations on a day-to-day basis.
MetaCX today announced “The Customer Room,” a free weeklong digital event featuring inspired presentations, workshops, discussions and musical performances, held daily from Noon to 2:00 p.m. ET, the week of Sept. 21-25.
MetaCX today announced its appointment of Brett Crossley as vice president of services and success. Brett joins MetaCX from Richardson Sales Performance (formerly known as Sales Performance International), a global leader in sales training and consulting, where he was vice president of software development.
MetaCX CEO, Scott McCorkle, joined Paul Greenberg and Brent Leary on CRM Playaz Weekly to talk about MetaCX and the future of customer lifecycle management.
