CMS Wire – How COVID-19 Has Made Digital Transformation More Relevant Than Ever

Both aspects of the digital transformation—distributed teams and digital commerce—are of heightened urgency right now given the likelihood of an extended recession in the wake of the COVID-19 pandemic. But there are other aspects of digital transformation—competing on a digital customer experience, rethinking business models and value propositions, finding new sources of differentiation, business advantage and monetization—that are also important, but may not take on the same immediate existential urgency.

Read the full article that Jake Sorofman, president of MetaCX, is featured in here.