The MetaCX Blog

Thought leadership, company news, and practical advice.

Activating the Third Funnel: How Customer Success Can Help Unlock Revenue Growth

The third funnel is the least understood and the least mature in most organizations: the customer funnel. This is the source of expansion revenue from existing accounts, based on the aspiration of generating CSQLs–customer success qualified leads, or CQLs.

The First Step in Transforming the B2B Customer Lifecycle

True transformation takes time and requires a stepwise process. Luckily, if you decide to take the plunge, you’ll find that you realize value with each step you take toward becoming an outcomes-based organization. You don’t have to wait to complete all five steps to start seeing results.

Customer Goals & Scoring

When calculating customer health scores, suppliers often miss the mark because they focus on arbitrary indicators instead of the goals and objectives of their customers. In order to track the health of a relationship, suppliers and buyers have to come together around a shared definition of success.

The Evolution of the MetaCX Brand

MetaCX is pioneering a new outcomes-based approach for managing the entire customer lifecycle, and that is no simple feat. Configuring a brand that levels up with that kind of mission isn’t a simple endeavor either. Learn more about the MetaCX process.

Introducing Outcomes-Based Selling and Success

Revenue organizations have traditionally focused on how they target and sell, not on how they serve the end goal of a buyer. One of the ways to differentiate and build lasting customer relationships is through outcomes-based selling and success.

The Performance Imperative in SaaS

There was a time when suppliers could get away with claims of transformational business impact that were accepted by buyers largely at face value. But, as budgets come under closer scrutiny, SaaS companies will be held to a much higher standard.

The MetaCX Journey

MetaCX’s journey is far from ordinary. Our founding team is made up of industry veterans who have managed SaaS at the highest levels for decades. We’ve seen great successes and built incredible products. But we’ve also seen a gaping hole in the industry that we’re eager to fill.

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